How InsertEngine measures AI visibility.

InsertEngine analyzes how brands appear across commercially relevant AI-generated answers, compares competitors and turns the findings into prioritized actions.

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1. Understand your business and market.

We identify your products, services, target market, commercial intent and direct competitors before generating any visibility analysis.

  • Products and services
  • Target country and language
  • Customer intent
  • Direct competitors
  • Commercial priorities

2. Map the questions your customers ask.

InsertEngine generates commercially relevant prompts based on how potential customers search, compare and ask AI systems for recommendations.

“What are the best companies for [service]?”

“Which brand should I choose for ?”

“Who are the most trusted providers in [market]?”

“What are the best alternatives to [competitor]?”

3. Test your visibility across AI platforms.

We analyze whether your brand is mentioned, recommended or cited across selected AI-powered search and recommendation systems.

  • Brand mentions
  • Recommendation frequency
  • Citation presence
  • Position in the answer
  • Consistency across repeated tests

4. Compare your brand against competitors.

InsertEngine measures share of voice, missed prompts and the situations where competitors are recommended instead of your brand.

Competitor comparison is available in eligible scans and paid plans.

Metric

Your Brand

Competitor A

Competitor B

Mentioned

Yes

Yes

Yes

Recommended

Yes

Yes

No

Cited

Yes

No

Yes

Visibility share

32%

41%

27%

5. Identify the sources influencing AI answers.

We analyze which websites, directories, media outlets and external sources are being used to support recommendations.

  • Authority websites
  • Industry directories
  • Review platforms
  • Media mentions
  • Third-party comparisons

6. Turn visibility gaps into actions.

InsertEngine converts the analysis into a prioritized roadmap designed to improve discoverability, authority and citation consistency.

  • Create authority content
  • Improve entity information
  • Add structured data
  • Publish comparison pages
  • Strengthen third-party mentions
  • Improve citation consistency

7. Track how visibility changes over time.

Monitor new mentions, lost visibility, competitor changes and the impact of your optimization work.

Advanced monitoring, historical tracking and automated alerts will be available with eligible paid plans.

  • Historical score
  • New mentions
  • Lost mentions
  • Competitor movement
  • Monthly progress

What InsertEngine does not promise.

No third-party platform can guarantee inclusion in AI-generated answers. AI systems are dynamic, independently controlled and may produce different results over time.

InsertEngine measures visibility and provides evidence-based actions designed to improve discoverability.

Results are diagnostic and may vary by website, market, language and AI platform. InsertEngine does not guarantee rankings, citations or visibility outcomes.

Our methodology

Discover

→

Map

→

Test

→

Compare

→

Analyze

→

Improve

→

Monitor

Discover how visible your brand is in AI search.

Run your first visibility scan and uncover the opportunities your brand is missing.

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